Trust Locals

Consumer Behavior

2 articles

A consumer looking confused and overwhelmed by a digital marketplace filled with distorted and untrustworthy online reviews.
Wellness Row

The Crisis of Trust: Why Consumers Distrust Online Reviews

Fake reviews are projected to cost consumers an estimated $787 billion in 2025, sparking a profound crisis of trust in online commerce.

Evan Holloway·June 21, 2026
A shattered brand logo symbolizing the rapid erosion of customer trust due to unhappy customers and AI missteps.
Wellness Row

Unhappy customers now erode brand trust faster than ever

Starbucks Korea will close over 2,000 stores early on June 22 for mandatory history and social sensitivity training.

Evan Holloway·June 21, 2026